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Getting Started

Insider Intel is a financial intelligence platform that tracks SEC Form 4 insider trading filings in real time. When a company director, executive, or major shareholder buys or sells shares in their own company, they are legally required to report it to the SEC within two business days. Insider Intel collects those filings the moment they appear, scores them using a six-factor AI model, and presents the results in an actionable way for individual investors.

The platform is built for retail and self-directed investors who want to know what company insiders are doing with their own money — without having to read raw SEC filings.

Go to the Charts view and type a ticker symbol in the search field. When the chart loads, click the heart (follow) icon near the company name to add it to your Company Watchlist. You can also follow companies directly from the Dashboard Transactions feed or the Buy Activity view.

  • Dashboard — market-wide view. Recent insider transactions, live buy/sell ratio, and your watchlist with AI Signal scores.
  • Charts — single-company view. Price chart overlaid with insider trade markers, trades table, and full AI analysis.
  • AI Insights — personalised daily summary. AI-generated write-ups for each company on your watchlist.

Go to Monitor → Alert Rules and click Create rule. Choose trigger conditions: a new insider buy or sell for a specific ticker, a threshold number of purchases, a change in AI Signal level, or a combination. Manage delivery preferences in Settings → Manage Preferences.

A full guided tour is on our roadmap for the beta launch. In the meantime, the Why Us page explains the six-factor AI Signal model, and the Roadmap page shows where the product is heading.

AI Scores Explained

AI Sentiment is a single-input score from Claude AI's analysis of recent news and filings — it reflects tone on a scale of 0–100.

AI Signal is a composite score from six weighted factors: insider buying activity (25%), analyst consensus (25%), price upside vs. target (20%), AI Sentiment (up to 20%), insider track record (15%), and buying into weakness (10%). It drives the Accumulate / Watch / Hold / Caution / Avoid labels and is the more actionable of the two. Learn how it's built →

When the scores diverge, that gap is itself informative — it often reflects a tension between the public narrative and what the people closest to the company are actually doing.

  • Accumulate — strong positive signal across multiple factors (score ≥ 84/100).
  • Watch — positive but not yet compelling; one or more factors strong (68–83).
  • Hold — neutral; no strong signal in either direction (52–67).
  • Caution — some negative factors present (36–51).
  • Avoid — multiple negative factors aligned (below 36).

These labels are informational, not financial advice.

  • Insider buying activity — 25%. Recent open-market purchases weighted by size, recency, and number of distinct insiders.
  • Analyst consensus rating — 25%. Aggregate analyst recommendation from Finnhub.
  • Price upside vs. analyst target — 20%. Gap between current price and mean analyst price target.
  • AI Sentiment — up to 20%. Weight scales with confidence: High = 20%, Medium = 15%, Low = 0%.
  • Insider track record — 15%. Historical performance of insider purchases for this company.
  • Buying into weakness — 10%. Whether the insider purchased during a period of price decline.

Confidence measures data richness, not model accuracy. High — multiple news sources, recent filings, full price history; AI Sentiment carries its full 20% weight. Medium — reasonable coverage with gaps; weight reduced to 15%. Low — limited data; AI Sentiment shown for reference but carries 0% weight in the composite.

They measure different things. Positive news coverage (high AI Sentiment) can coexist with insider selling — which pulls Signal down. A difficult news cycle can coexist with heavy insider buying at depressed prices — which pushes Signal up. The divergence is information, not an error.

AI Signal is recalculated whenever a new Form 4 filing arrives for a tracked company, and on a daily cycle for all watchlisted companies. AI Sentiment is refreshed daily — the timestamp in the Charts view shows when the current version was generated.

The current AI Signal model uses a fixed six-factor weighted composite. It is deliberate and interpretable by design — every weight can be explained and reasoned about. As the platform accumulates more historical data, we plan to evolve the model in three stages:

  • Factor Correlation Analysis. Using real historical outcomes (how a stock performed 30, 60, and 90 days after an insider buy) to validate whether each of the six factors is actually predictive, and to identify which combinations of factors have the highest correlation with positive returns. This will inform weight adjustments grounded in evidence rather than intuition.
  • Ensemble scoring. Layering a secondary model alongside the existing composite — for instance, a gradient-boosted classifier trained on the historical outcome data — and surfacing both scores so users can see where the two approaches agree or diverge.
  • Dedicated neural network. Once sufficient labelled outcome data has been accumulated (target: 12–18 months of live production data), we plan to evaluate training a purpose-built neural network on the full feature set: filing metadata, price action, analyst signals, sentiment, and macro context. The goal is a model that can identify non-linear interactions between factors that a fixed-weight composite cannot capture.

All of this work is tracked on the public roadmap. We are committed to keeping the model explainable even as it grows more sophisticated — users will always be able to understand why a stock has the score it has.

Data & Freshness

SEC Form 4 filings must be submitted within two business days of the trade. Insider Intel polls the SEC EDGAR feed continuously during market hours and processes new filings within minutes — typically 15–30 minutes after acceptance by EDGAR. The "Filings live" indicator pulses green when the real-time feed is active.

  • Insider filings — SEC EDGAR (the official US SEC filing system).
  • Stock prices & history — End-of-day OHLCV price data sourced from a third-party market data provider.
  • Analyst ratings & price targets — Finnhub.
  • AI Sentiment analysis — Claude AI (Anthropic), processing recent news, filings, and market commentary.

Prices reflect the previous day's closing price, updated each morning. They are not live streaming quotes. For live intraday prices, cross-reference your broker or a live market data service.

Filings and prices update on different schedules. A Form 4 filed at 18:30 ET appears within minutes, but the closing price for that day may not be available until the following morning. The filing and chart align once the next price update runs.

The countdown shows how long until the next scheduled full data pull from SEC EDGAR. The green pulsing "Filings live" dot indicates whether the real-time feed is active — new filings typically appear well before the countdown reaches zero.

Charts & Trade Data

The trade filter sits above the trades table. Buy, Sell, and All Trades are independent toggles. On initial load the filter auto-selects the most relevant view; if a stock only has insider sells in the selected period, it switches to "All Trades" so the table isn't empty. Manual adjustments are respected for the rest of the session.

  • The selected period has no filings. Try 1Y or 2Y — insider activity clusters around earnings windows and can be absent for months.
  • The filter has no matches. If "Buy" is selected but the company only has insider sells, switch to "All Trades".
  • The stock recently listed. Filings only exist from the listing date onward.

A "special trade" is where the filing price differs significantly from the market price — typically an options exercise, gift transfer, or Rule 10b5-1 plan trade. These are shown in the table for completeness but excluded from AI Signal weighting. A CEO exercising options at $0.01 is not the same signal as spending $500,000 on the open market.

  • Green upward arrow — open-market purchase (insider buy).
  • Red downward arrow — open-market sale (insider sell).
  • Grey marker — special trade (options exercise, gift, or other non-open-market transaction).

Click any marker to see full trade detail. The corresponding trades table row is highlighted when you hover a marker.

Calculated as (current price − trade price) × shares for each open-market purchase still held. Uses the previous close as the current price. Does not account for dividends, stock splits, or tax — an indicative figure for context, not a precise P&L.

The table shows filings whose filed date falls within the selected window. Insider trading is inherently clustered — many companies go months between any activity. An empty 3M window does not mean data is missing.

Insider Activity & Filings

A transaction where the insider bought shares on the stock exchange at the prevailing market price — the same way any retail investor would, identified by transaction code P on the Form 4. It is the strongest insider signal because the insider is voluntarily spending their own money at market rates with no guaranteed return.

Under Section 16 of the Securities Exchange Act: any officer, director, or beneficial owner of more than 10% of a class of registered equity securities. They must file Form 4 within two business days of any transaction. The strongest signals typically come from C-suite executives, board directors, and large shareholders.

The period during which insiders are permitted to trade under the company's internal trading policy. Windows typically open shortly after quarterly earnings and close before the next earnings period. They are shown as shaded regions on the Charts price chart.

The SEC filing that reports changes in beneficial ownership by insiders. It discloses: the insider's name and role, transaction date, type, number of shares, price per share, and total shares held after the transaction. Each row in the Insider Intel trades table corresponds to one transaction line from a Form 4.

Insider Intel classifies roles into 16 standard categories by keyword-matching the SEC filing's officerTitle field. Filers use inconsistent formats so the displayed role may be an approximation. Hover over the role label in the trades table to see the exact title from the original Form 4.

Alerts & Watchlists

An alert rule defines a condition that, when met, sends a notification. Conditions include: a new insider buy or sell for a specific ticker; a threshold number of purchases in a rolling period; a change in AI Signal level; or a combination. Delivery is configured in Settings → Manage Preferences.

Alert priority tiers (red / amber / green) are coming in the next sprint — Red = action required, Amber = watch closely, Green = for information. The level will appear in the email subject line and in-app notification. Track progress on the public roadmap.

Currently by email. Two modes in Settings → Manage Preferences: Per-alert — sent immediately when a rule fires. Batched digest — collected and delivered at your chosen times (up to three per day). Push notifications and additional channels are planned.

  • Company Watchlist — companies (by ticker) you are following. Appear in AI Insights and Dashboard with AI Signal scores.
  • Insider Watchlist — individual insiders you are tracking across time and companies. When a tracked insider files a Form 4 anywhere, it surfaces in the Insider Watchlist view.

It should appear within a few seconds. If not, try refreshing the page — the watchlist is loaded fresh on each page load. If it persists, contact us.

Insider name search is coming in the next release. Currently, add insiders from the Charts view (click their name in the trades table) or from the Analyse section.

Account & Billing

Insider Intel is currently in beta and free to access for all beta users. Full pricing will be published ahead of the general launch — early adopters will be offered preferential rates. See the pricing section on our homepage for the latest details.

Insider Intel is currently in beta. Pricing details will be published ahead of the full launch — visit the pricing page for the latest information. Beta users will be notified directly and offered early-adopter terms.

Go to Settings → Manage Preferences to configure alert delivery mode, digest schedule, Daily Briefing opt-in, and notification email address.

Go to Settings → Account. If you cannot log in, use the password reset link on the login page or contact us.

Use the Contact page. During beta we aim to respond within one business day. For bug reports, include the ticker, the view you were on, and what you expected vs. what happened.

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