Baozun Inc. (BZUN) insider buying and selling
In the last 90 days at Baozun Inc. (BZUN), 1 insider made 1 open-market purchase worth $38K and there were no open-market sales, as reported on SEC Form 4. Over the last 12 months, 2 insiders bought $1.1M of the stock, led by Wenbin Qiu (CEO), who bought $511K between May 26 – Jun 22, 2026.
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Unlock BZUNRecent open-market insider trades
Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Junhua Wu Chief Strategy Officer | Open market purchase | 13,500 | $2.85 | $38K | |
| Junhua Wu Chief Strategy Officer | Open market purchase 3 trades | 65,500 | avg. $2.80 | $184K | |
| Wenbin Qiu CEO | Open market purchase 19 trades | 190,000 | avg. $2.69 | $511K | |
| Junhua Wu Chief Strategy Officer | Open market purchase 3 trades | 49,500 | avg. $2.61 | $129K | |
| Junhua Wu Chief Strategy Officer | Open market purchase 3 trades | 74,886 | avg. $2.48 | $186K | |
| Wenbin Qiu CEO | Open market purchase 2 trades | 23,600 | avg. $2.54 | $60K |
What the BZUN insider trades really mean
The table above is the public summary. With an Insider Intel account you get the analysis behind it, for Baozun Inc. and every other stock we track:
BZUN's AI Signal score
One score from six weighted factors, with the full breakdown behind it, so you can see whether the buying is a real signal.
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Questions about BZUN insider trading
Who bought Baozun Inc. (BZUN) stock recently?
Insiders who bought Baozun Inc. stock on the open market in the last 12 months: Wenbin Qiu ($571K), Junhua Wu ($538K). The most recent purchase was reported on Sep 2, 2026.
Are insiders buying or selling BZUN?
Over the last 12 months insiders were net buyers of BZUN on discretionary trades: $1.1M bought against $0 sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.