Salesforce, Inc. (CRM) insider buying and selling
In the last 90 days at Salesforce, Inc. (CRM), no insider made an open-market purchase and 1 insider made 2 open-market sales worth $1.2M, as reported on SEC Form 4. Over the last 12 months, 2 insiders bought $1.0M of the stock, led by LAURA ALBER (Director), who bought $500K on Mar 19, 2026; 1 insider sold $1.2M.
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Unlock CRMRecent open-market insider trades
Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Craig Conway Director | Open market sale 2 trades | 4,500 | avg. $260.61 | $1.2M | |
| LAURA ALBER Director | Open market purchase 2 trades | 2,571 | avg. $194.58 | $500K | |
| David Blair Kirk Director | Open market purchase | 2,570 | $194.62 | $500K |
What the CRM insider trades really mean
The table above is the public summary. With an Insider Intel account you get the analysis behind it, for Salesforce, Inc. and every other stock we track:
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One score from six weighted factors, with the full breakdown behind it, so you can see whether the buying is a real signal.
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Questions about CRM insider trading
Who bought Salesforce, Inc. (CRM) stock recently?
Insiders who bought Salesforce, Inc. stock on the open market in the last 12 months: LAURA ALBER ($500K), David Blair Kirk ($500K). The most recent purchase was reported on Mar 19, 2026.
Are insiders buying or selling CRM?
Over the last 12 months insiders were roughly balanced between buying and selling of CRM on discretionary trades: $1.0M bought against $1.2M sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
Other stocks with recent insider buying
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.