Honest Company, Inc. (HNST) insider buying and selling

NASDAQ: HNST · Source: SEC Form 4 filings · Latest trade reported

In the last 90 days at Honest Company, Inc. (HNST), no insider made an open-market purchase and 8 insiders made 11 open-market sales worth $1.5M, as reported on SEC Form 4. 8 of the 11 sales were scheduled in advance or made to cover tax on vesting shares, so they say less about the insider's view of the stock. Over the last 12 months, 9 insiders sold $2.1M, of which $1.3M was scheduled or tax-related.

Insider buys, 90 days
0
$0 · 0 insiders
Insider sales, 90 days
11
$1.5M · 8 insiders
Insider buys, 12 months
0
$0 · 0 insiders
Insider sales, 12 months
20
$2.1M · 9 insiders

This is the public summary. Create a free account to see HNST’s AI Signal, the price chart with every insider trade plotted, and each insider’s track record.

Unlock HNST

Recent open-market insider trades

Trades by the same insider within a week are shown as one line.

Open-market insider trades at Honest Company, Inc.
DateInsiderTypeSharesPriceValue
Andrea Turner
Director
Open market sale
2 trades
64,295avg. $5.26$338K
Jonathan Mayle
SVP
Open market sale79,000$5.22$412K
Kunssberg Etienne von
SVP
Open market sale4,544$3.34$15K

Scheduled and tax-related sales

Sales made under a pre-arranged 10b5-1 plan or to cover tax on vesting shares. They are listed separately because they are not a fresh decision to sell.

Scheduled and tax-related insider sales at Honest Company, Inc.
DateInsiderTypeSharesPriceValue
Kunssberg Etienne von
SVP
10b5-1 sale
2 trades
7,195avg. $5.00$36K
Carla Vernon
CEO
10b5-1 sale117,893$4.99$588K
Brendan Sheehey
CLO
10b5-1 sale9,664$4.99$48K
Dorria L. Ball
Chief People Officer
10b5-1 sale6,812$4.99$34K
Thomas Sternweis
SVP
10b5-1 sale6,403$4.99$32K
Jonathan Mayle
SVP
10b5-1 sale6,161$4.99$31K
Curtiss James Bruce III
Chief Fin. & Operating Offic
10b5-1 sale3,129$4.99$16K
Carla Vernon
CEO
10b5-1 sale119,389$3.14$375K

What the HNST insider trades really mean

The table above is the public summary. With an Insider Intel account you get the analysis behind it, for Honest Company, Inc. and every other stock we track:

The AI Signal weighs:Insider buyingAnalyst ratingPrice upsideAI OutlookInsider track recordBreakout pressure

Plus AI summaries, the latest news for each stock, and an AI assistant you can ask questions about any of it.

Get started free with HNST Insider Intel tracks insider activity at 3,154 companies right now. The Free plan includes full price charts and trade history, watchlists and email alerts.

Questions about HNST insider trading

Who bought Honest Company, Inc. (HNST) stock recently?

No insider made an open-market purchase of Honest Company, Inc. (HNST) stock in the last 12 months.

Are insiders buying or selling HNST?

Over the last 12 months insiders were net sellers of HNST on discretionary trades: $0 bought against $766K sold (scheduled and tax-related sales excluded).

What is a sell-to-cover or 10b5-1 sale?

A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.

Where does this data come from?

Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.

Other stocks with recent insider buying

Ready to see HNST in full?

Create a free account and open its chart, score and alerts.

Create your free account

How to read this page

Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.

Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.