HARLEY-DAVIDSON, INC. (HOG) insider buying and selling
In the last 90 days at HARLEY-DAVIDSON, INC. (HOG), 2 insiders made 2 open-market purchases worth $457K and 1 insider made 1 open-market sale worth $43K, as reported on SEC Form 4. The sale was scheduled in advance or made to cover tax on vesting shares, so they say less about the insider's view of the stock. Over the last 12 months, 2 insiders bought $457K of the stock, led by Artie Starrs (CEO), who bought $259K on Aug 10, 2026; 2 insiders sold $196K, of which $196K was scheduled or tax-related.
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Unlock HOGRecent open-market insider trades
Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Gayle Littleton CLO | Open market purchase | 7,500 | $26.38 | $198K | |
| Artie Starrs CEO | Open market purchase | 10,000 | $25.89 | $259K |
Scheduled and tax-related sales
Sales made under a pre-arranged 10b5-1 plan or to cover tax on vesting shares. They are listed separately because they are not a fresh decision to sell.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Jonathan R Root CFO | 10b5-1 sale | 1,554 | $27.46 | $43K | |
| Jonathan R Root CFO | 10b5-1 sale | 1,554 | $24.44 | $38K | |
| Jonathan R Root CFO | 10b5-1 sale | 1,554 | $23.87 | $37K | |
| Jonathan R Root CFO | 10b5-1 sale | 1,554 | $24.21 | $38K | |
| Paul J Krause CLO | 10b5-1 sale | 1,564 | $26.00 | $41K |
What the HOG insider trades really mean
The table above is the public summary. With an Insider Intel account you get the analysis behind it, for HARLEY-DAVIDSON, INC. and every other stock we track:
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Questions about HOG insider trading
Who bought HARLEY-DAVIDSON, INC. (HOG) stock recently?
Insiders who bought HARLEY-DAVIDSON, INC. stock on the open market in the last 12 months: Artie Starrs ($259K), Gayle Littleton ($198K). The most recent purchase was reported on Aug 11, 2026.
Are insiders buying or selling HOG?
Over the last 12 months insiders were net buyers of HOG on discretionary trades: $457K bought against $0 sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.