Reddit, Inc. (RDDT) insider buying and selling
In the last 90 days at Reddit, Inc. (RDDT), no insider made an open-market purchase and 3 insiders made 25 open-market sales worth $20.1M, as reported on SEC Form 4. 24 of the 25 sales were scheduled in advance or made to cover tax on vesting shares, so they say less about the insider's view of the stock. Over the last 12 months, 1 insider bought $1.4M of the stock, led by SARAH E FARRELL (Director), who bought $1.4M on Mar 13, 2026; 3 insiders sold $56.8M, of which $49.6M was scheduled or tax-related.
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Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Robert A. Sauerberg Director | Open market sale | 5,128 | $159.92 | $820K | |
| Steve Ladd Huffman CEO | Open market sale 5 trades | 18,000 | avg. $173.13 | $3.1M | |
| Steve Ladd Huffman CEO | Open market sale 12 trades | 18,000 | avg. $178.26 | $3.2M | |
| SARAH E FARRELL Director | Open market purchase | 10,500 | $132.26 | $1.4M |
Scheduled and tax-related sales
Sales made under a pre-arranged 10b5-1 plan or to cover tax on vesting shares. They are listed separately because they are not a fresh decision to sell.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Steve Ladd Huffman CEO | 10b5-1 sale 4 trades | 18,000 | avg. $148.02 | $2.7M | |
| Jennifer L. Wong COO | 10b5-1 sale 10 trades | 75,000 | avg. $178.55 | $13.4M | |
| Steve Ladd Huffman CEO | 10b5-1 sale 10 trades | 18,000 | avg. $178.16 | $3.2M | |
| Jennifer L. Wong COO | 10b5-1 sale 14 trades | 39,167 | avg. $197.88 | $7.8M | |
| Steve Ladd Huffman CEO | 10b5-1 sale 12 trades | 18,000 | avg. $197.86 | $3.6M | |
| Jennifer L. Wong COO | 10b5-1 sale 7 trades | 39,166 | avg. $176.94 | $6.9M | |
| Jennifer L. Wong COO | 10b5-1 sale 7 trades | 39,167 | avg. $158.52 | $6.2M | |
| Steve Ladd Huffman CEO | 10b5-1 sale 6 trades | 18,000 | avg. $157.15 | $2.8M |
What the RDDT insider trades really mean
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Questions about RDDT insider trading
Who bought Reddit, Inc. (RDDT) stock recently?
Insiders who bought Reddit, Inc. stock on the open market in the last 12 months: SARAH E FARRELL ($1.4M). The most recent purchase was reported on Mar 13, 2026.
Are insiders buying or selling RDDT?
Over the last 12 months insiders were net sellers of RDDT on discretionary trades: $1.4M bought against $7.1M sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.