Simply Good Foods Co (SMPL) insider buying and selling
There were no open-market insider purchases or sales at Simply Good Foods Co (SMPL) in the last 90 days. Over the last 12 months, 1 insider bought $118K of the stock, led by CLAYTON C DALEY JR (Director), who bought $118K on May 14, 2026.
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Unlock SMPLRecent open-market insider trades
Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| CLAYTON C DALEY JR Director | Open market purchase | 10,000 | $11.78 | $118K |
What the SMPL insider trades really mean
The table above is the public summary. With an Insider Intel account you get the analysis behind it, for Simply Good Foods Co and every other stock we track:
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One score from six weighted factors, with the full breakdown behind it, so you can see whether the buying is a real signal.
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Questions about SMPL insider trading
Who bought Simply Good Foods Co (SMPL) stock recently?
Insiders who bought Simply Good Foods Co stock on the open market in the last 12 months: CLAYTON C DALEY JR ($118K). The most recent purchase was reported on May 14, 2026.
Are insiders buying or selling SMPL?
Over the last 12 months insiders were net buyers of SMPL on discretionary trades: $118K bought against $0 sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.