Vital Farms, Inc. (VITL) insider buying and selling
There were no open-market insider purchases or sales at Vital Farms, Inc. (VITL) in the last 90 days. Over the last 12 months, 11 insiders bought $422K of the stock, led by Joseph Michael Holland (Chief Supply Chain Officer), who bought $100K on May 14, 2026.
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Unlock VITLRecent open-market insider trades
Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Hoven Reena Chauhan Van Chief People Officer | Open market purchase | 2,242 | $8.92 | $20K | |
| Glenda J Flanagan Director | Open market purchase | 6,100 | $8.33 | $51K | |
| Stephanie Coon Chief Strategy Officer | Open market purchase | 5,895 | $8.42 | $50K | |
| Kofi Owusu Amoo-Gottfried Director | Open market purchase | 2,375 | $8.45 | $20K | |
| Joseph Michael Holland Chief Supply Chain Officer | Open market purchase | 12,484 | $8.00 | $100K | |
| William B. Cyr Director | Open market purchase | 6,000 | $8.52 | $51K | |
| Peter Nicholas Pappas President | Open market purchase | 3,500 | $8.51 | $30K | |
| Kelly J. Kennedy Director | Open market purchase | 2,500 | $8.40 | $21K | |
| Kathryn McKeon CMO and GM, Butter | Open market purchase | 604 | $8.28 | $5K | |
| Gisel Ruiz Director | Open market purchase | 6,151 | $8.13 | $50K | |
| Denny Marie Post Director | Open market purchase | 3,000 | $8.23 | $25K |
What the VITL insider trades really mean
The table above is the public summary. With an Insider Intel account you get the analysis behind it, for Vital Farms, Inc. and every other stock we track:
VITL's AI Signal score
One score from six weighted factors, with the full breakdown behind it, so you can see whether the buying is a real signal.
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Questions about VITL insider trading
Who bought Vital Farms, Inc. (VITL) stock recently?
Insiders who bought Vital Farms, Inc. stock on the open market in the last 12 months: Joseph Michael Holland ($100K), William B. Cyr ($51K), Glenda J Flanagan ($51K), Gisel Ruiz ($50K). The most recent purchase was reported on May 19, 2026.
Are insiders buying or selling VITL?
Over the last 12 months insiders were net buyers of VITL on discretionary trades: $422K bought against $0 sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.