Vera Bradley, Inc. (VRA) insider buying and selling
There were no open-market insider purchases or sales at Vera Bradley, Inc. (VRA) in the last 90 days. Over the last 12 months, 2 insiders bought $205K of the stock, led by Ian Bickley (CEO), who bought $112K on Jun 12, 2026.
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Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Ian Bickley CEO | Open market purchase | 28,901 | $3.87 | $112K | |
| Andrew Meslow Director | Open market purchase | 24,926 | $3.73 | $93K |
What the VRA insider trades really mean
The table above is the public summary. With an Insider Intel account you get the analysis behind it, for Vera Bradley, Inc. and every other stock we track:
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Questions about VRA insider trading
Who bought Vera Bradley, Inc. (VRA) stock recently?
Insiders who bought Vera Bradley, Inc. stock on the open market in the last 12 months: Ian Bickley ($112K), Andrew Meslow ($93K). The most recent purchase was reported on Jun 12, 2026.
Are insiders buying or selling VRA?
Over the last 12 months insiders were net buyers of VRA on discretionary trades: $205K bought against $0 sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.