Wix.com Ltd. (WIX) insider buying and selling
In the last 90 days at Wix.com Ltd. (WIX), 6 insiders made 8 open-market purchases worth $186K and 7 insiders made 15 open-market sales worth $3.4M, as reported on SEC Form 4. 7 of the 15 sales were scheduled in advance or made to cover tax on vesting shares, so they say less about the insider's view of the stock. Over the last 12 months, 6 insiders bought $186K of the stock, led by Avishai Abrahami (CEO), who bought $42K on Aug 31, 2026; 7 insiders sold $3.4M, of which $3.1M was scheduled or tax-related.
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Unlock WIXRecent open-market insider trades
Trades by the same insider within a week are shown as one line.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Avishai Abrahami CEO | Open market sale 2 trades | 709 | avg. $95.00 | $67K | |
| Nir Zohar President | Open market sale 2 trades | 647 | avg. $95.00 | $61K | |
| Omer Shai CMO | Open market sale | 490 | $95.00 | $47K | |
| Shelly B Meyer Chief People Officer | Open market sale | 479 | $95.00 | $46K | |
| Lior Shemesh CFO | Open market sale | 456 | $95.00 | $43K | |
| Yaniv Even-Haim CTO | Open market sale | 320 | $95.00 | $30K | |
| Avishai Abrahami CEO | Open market purchase 2 trades | 709 | avg. $59.89 | $42K | |
| Nir Zohar President | Open market purchase 2 trades | 647 | avg. $59.89 | $39K | |
| Omer Shai CMO | Open market purchase | 490 | $59.89 | $29K | |
| Shelly B Meyer Chief People Officer | Open market purchase | 479 | $59.89 | $29K | |
| Lior Shemesh CFO | Open market purchase | 456 | $59.89 | $27K | |
| Yaniv Even-Haim CTO | Open market purchase | 320 | $59.89 | $19K |
Scheduled and tax-related sales
Sales made under a pre-arranged 10b5-1 plan or to cover tax on vesting shares. They are listed separately because they are not a fresh decision to sell.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| Ron Gutler Director | 10b5-1 sale 4 trades | 5,718 | avg. $85.42 | $488K | |
| Nir Zohar President | 10b5-1 sale 3 trades | 30,000 | avg. $85.58 | $2.6M |
What the WIX insider trades really mean
The table above is the public summary. With an Insider Intel account you get the analysis behind it, for Wix.com Ltd. and every other stock we track:
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Questions about WIX insider trading
Who bought Wix.com Ltd. (WIX) stock recently?
Insiders who bought Wix.com Ltd. stock on the open market in the last 12 months: Avishai Abrahami ($42K), Nir Zohar ($39K), Omer Shai ($29K), Shelly B Meyer ($29K). The most recent purchase was reported on Aug 31, 2026.
Are insiders buying or selling WIX?
Over the last 12 months insiders were net sellers of WIX on discretionary trades: $186K bought against $295K sold (scheduled and tax-related sales excluded).
What is a sell-to-cover or 10b5-1 sale?
A 10b5-1 sale is scheduled in advance under a pre-arranged plan, and a sell-to-cover sale is made to pay tax on vesting shares. Neither is a fresh decision to sell, so they say less about an insider's view than a discretionary sale.
Where does this data come from?
Officers, directors and large shareholders report their trades to the SEC on Form 4. This page lists the open-market purchases and sales by individual insiders from those public filings; funds and other institutions are not shown.
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How to read this page
Officers, directors and large shareholders must report their trades in company shares to the SEC on Form 4. This page lists open-market purchases and sales by individual insiders: trades made on the stock exchange at the going price. Funds and other institutions are not shown here.
Information from SEC EDGAR Form 4 filings, shown for general information only. It is not financial advice and does not recommend buying or selling any security. Trades are shown by transaction date and may be reported up to two business days later.